213. Infinite ROI Marketing
Everyone wants to know that the return on your investment (ROI) is worthwhile - regardless if that is time or effort or cost. Did what I put into 'this' return something worthwhile - something worth continuing to invest?
What if you could get an infinite return on your investment? In other words, what you put in, gives an eternal reward?
Recently I stumbled onto a video series of that same name. It's hosted by my friend, and marketing genius, Perry Marshall. Here's the crazy thing - it's free! You will learn some really practical marketing strategies. You will also hear from Marilyn Adamson who has developed two websites (Everystudent.com and Everyperson.com) that are directly aimed at atheists and agnostics and leading them to become disciples of Jesus. In fact, her site and application of marketing tools are so effective, they are recording 500,000 people per year who are opting in as new converts to Christianity and requesting next step discipleship.
What's the point?
1. Are you selling something of value? Does it genuinely add value to people?
2. If yes, do people know about it? Are you leveraging the tools and processes to put this in front of the people you can help?
3. If no, make a decision to change that right now!
A) Deal with head trash
B) Get some resources to help
The best resources I know to help you get started are RayEdwards.com and his book How to Write Copy that Sells - check out his P.A.S.T.O.R framework how to nurture people into success.
Secondly it is PerryMarshall.com and his books Ultimate Guide to Google Ads (6th Edition) and Ultimate Guide to Facebook Advertising. Make sure that when you get these books you sign up for all the free bonus content and courses that will change the trajectory of what you are doing.
How do I know?
Because I'm doing it!
Let's take the weights of and truly launch!